Artwork Guidelines

What you need to know before sending all artwork 

1. Provide high resolution file Vector file ( line art) is the most common file as it is easy to  mainpulate and make variations if necessary. For images a hi resolution file with a minimum 300 DPI. See the explanation for vector and raster files outlined below
2. Create all text to outlines With numerous text font styles available and to ensure we print the correct style to suit your needs it is best to create text to outlines.
3. Choose your colourway We use PMS ( Pantone Matching System) as a guide only. For colour matching we strongly suggest you purchase a sample

Vector = fonts/logos and graphics		Raster (bitmap) = photographs
The most common programs used to design vector graphics are Adobe Illustrator and Corel Draw. Most designers when designing your logos and graphics for printing will use a line vector program especially if fonts and shapes are involved. The great thing with vector files is they can be scaled to any size without losing shapeness.		A raster or bitmap image is made up of tiny square dots (pixel) of colour when grouped together form a rastered image. Raster images are the most common images found on your computer and on the web. The resolution (measurement of pixels) is kept as low as possible for viewing on a computer screen or device.

 

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